“Aajaa meri gaadi mein baith ja”… Part I

Saturday morning is generally quite lazy. After a few kilometers walk and a cup of beverage, it is more so. Rather than walking back, I decide to take a cab. Saturday morning at 8.00 am is in no way a good time to find a cab easily on Nariman point. Overpriced Merus and Cool cabs line against the street, waiting for an unassuming tourist to step out from Trident. I am in no mood to pay price of a Starbucks coffee for the short commute, so do what comes naturally to many Bombayites; hail a kaali peeli.

Kaali-Peeli , translated : Yellow-Black cab; comes in many versions. Gone are the days of the oversized Ambassador, the linear Fiat; now we see stout Korean brands, most newly bought; zipping past and stopping only if they like where you are going. (!)

So, when I spotted a kaali peeli, I got a bit disheartened.

“The old Fiat!” I sighed and waved to the driver.

He caught my eye and soon trudged down the road with his 1990’s engine roaring while I waited impatiently.

I almost shut my eyes while I mumbled out the destination.

It was just a moment, …then…Blink! Blink!

My seat was a canvas of colour. Bollywood colours and dialogues made me a captive audience.

Then I asked him about the interiors.

( to be continued tomorrow)

Choosing the Right Colour

Product focused advertisement created for Festive season 2011Advertisements can sometimes be a  visual treat or sometimes an annoying disturbance.

A visual treat, when all our senses are involved and focused and the end result looks as good as it sounds and feels. An annoying disturbance, when something seems out of place or is too rigid and doesn’t let our imagination flow.

Is your message luxury? Touch that paper.. does it communicate luxury? Read the message . Will it create a desire to buy?

A great advertisement is not just the one which seeks attention and creates desire.. it is the one which propels to buy.

Why is color so important? We live in a world where color has shaped our experiences. Imagine a print full of the same color or simply devoid of color. Both extremities affect how we react to the message. Some colors evoke nostalgia of another era ( like the retro advertisements).. others are composed to focus on a certain colour, which may just be the brand building color. The concept is visualized. The artwork is drafted and executed. But an artwork is only an artwork…till it recreates a desire in the viewer to buy….. along with being a visual treat.


Colourful Birds in Goa

Ever since the Sunbird has created a nest on my clothesline, I have developed special interest in following birds around me. While the nest is intact and the bird often flits around the clothesline, spring time has introduced me to other birds and they tend to fascinate me further more. I don’t know their names as yet, but can identify a dozen or so by their particular sounds and what used to be earlier a part of the background “music” around me, I now take care to see which one are which.

Here are some of the pictures that I took today morning. Help me identify them.

Small Green Bee Eater

Red whiskered Bulbul

Jungle Myna


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2010: HUGO Create Design of Poster

2010: HUGO Create Design competition

This is a global design contest from HUGO fragrances by HUGO BOSS. The con- test is open to people of all skill levels. Professionals, students and design enthu- siasts.10 winners are selected each round. Bhawna Vij Katyal was one of the winners for the ROUND 14 titled- Black, white and Red

More details here:


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Asian paints Colour Next 2010

2009: Asian paints Colour Next 2010.

Bhawna Vij Katyal had shared expertise regarding colour in the Asian Paints colour next forecast for 2010 as one of the twenty design panel leaders from across the country.More info here about the 2010 colours :http://www.asianpaints.com/colournext/


Colour of the year for the present year (2011) and upto 2012? Want to know about next year’s colour direction? How colour is moving from 2010 towards 2012? And colour of the year 2011? Click Trends page for my predictions based on the movement of colour direction.

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