Elections were on in Kolkata. The city branded itself in Blue and White. The railings were blue and white, the LED covering itself on its quaint old world lamps was also the same colour. Some random thoughts follow.
Too much traffic. Its like Bombay , but moving in slow motion.
Too many traffic rules. Too many one way restrictions.
Fresher air than Mumbai. More trees. More birds.
Too hot and humid. Again combine Bombay and Delhi weather at its worst…or maybe its the dry spell.
Beautiful old world buildings. Same issue as Mumbai, neglected and covered with telephone wires.
Parks. Schools. A city that studies.
Stark Rich Poor Divide.
Poverty. Saw a beggar woman licking an empty bowl of curd.
Better lighting than Mumbai/Delhi for historic monuments.
Sleeps at ten.
Advertisements can sometimes be a visual treat or sometimes an annoying disturbance.
A visual treat, when all our senses are involved and focused and the end result looks as good as it sounds and feels. An annoying disturbance, when something seems out of place or is too rigid and doesn’t let our imagination flow.
Is your message luxury? Touch that paper.. does it communicate luxury? Read the message . Will it create a desire to buy?
A great advertisement is not just the one which seeks attention and creates desire.. it is the one which propels to buy.
Why is color so important? We live in a world where color has shaped our experiences. Imagine a print full of the same color or simply devoid of color. Both extremities affect how we react to the message. Some colors evoke nostalgia of another era ( like the retro advertisements).. others are composed to focus on a certain colour, which may just be the brand building color. The concept is visualized. The artwork is drafted and executed. But an artwork is only an artwork…till it recreates a desire in the viewer to buy….. along with being a visual treat.